Our Mission
To take Indian specialty coffee to the world—with integrity, intention, and timeless craft.
This isn't a tagline. It's a commitment that guides every decision we make, every partnership we build, and every bean we source.
Takaraa exists because Indian specialty coffee deserves the same global recognition as wine, whiskey, and chocolate—and we're here to make that happen.
What We Stand For
1. Integrity Over Scale
We're not chasing volume. We're chasing quality, traceability, and trust.
Every lot we source is specialty-grade (80+ SCA score). Every partnership is built on transparency. Every claim we make is backed by proof—cupping scores, estate documentation, farmer relationships.
We will never compromise quality for convenience, or origin story for profit margin.
2. Intention Over Trends
Takaraa is not built for virality. We're built for legacy.
We don't chase coffee trends or seasonal hype. We focus on what endures: craft, education, and relationships that compound over decades.
Our timeline isn't measured in quarters. It's measured in generations.
3. Craft Over Commodity
Indian coffee has been treated as a commodity for too long—anonymous, bulk-traded, stripped of its story.
We treat it as craft. Every bean has an origin. Every lot has a farmer. Every cup has a narrative worth telling.
We're custodians, not traders. We honor the 400-year heritage behind every harvest.
Our 10-Year Vision
By 2035, we envision a world where:
Global Recognition
Indian specialty coffee is mentioned in the same breath as Ethiopian, Colombian, and Kenyan origins—not as an alternative, but as an essential part of the conversation.
Roaster Partnerships
Specialty roasters in Melbourne, Copenhagen, Tokyo, Portland, and London feature Indian microlots on their menus—by name, by estate, by story.
Farmer Prosperity
Indian coffee farmers earn premium prices for specialty-grade lots, not commodity rates—because the global market finally understands the value they create.
Educational Authority
Takaraa is recognized as the definitive voice on Indian specialty coffee—trusted by buyers, cited by educators, respected by the industry.
Origin Diversity
Cafés worldwide offer Indian coffee not as a novelty, but as a core menu staple—valued for its unique terroir and flavor complexity.
Legacy Brand
Takaraa is known globally as the brand that changed the narrative—the bridge that brought Indian specialty coffee from invisibility to recognition.
How We'll Get There
Vision without execution is fantasy. Here's how we're building toward this future:
Obsessive Sourcing Standards
We only work with specialty-grade beans (80+ SCA). We visit estates. We cup every lot. We document everything. No shortcuts.
Transparent Partnerships
We build long-term relationships with roasters and cafés who value craft over convenience. We share cupping notes, processing details, and farmer stories—not marketing fluff.
Relentless Education
We publish content that teaches the world about Indian coffee—terroir, processing, history, flavor profiles. We position ourselves as educators, not just sellers.
Farmer-First Economics
We pay premium prices for specialty lots. We invest in long-term estate relationships. We ensure farmers benefit from the value we create globally.
Global Brand Building
We show up consistently—at trade shows, in publications, through partnerships. We build a brand that compounds trust over time, not one that chases quick wins.
Our Operating Principles
These are the non-negotiables that guide how we work:
- Quality is non-negotiable. We will never compromise on specialty-grade standards.
- Transparency builds trust. We share everything—cupping scores, estate names, processing methods, pricing logic.
- Education precedes sales. We teach first, sell second. Informed buyers become long-term partners.
- Farmers are partners, not suppliers. We invest in relationships that span decades, not transactions.
- Patience over hype. We're building a legacy brand, not chasing viral moments.
- Proof over promises. Every claim is backed by data, cupping notes, or third-party validation.
- Global thinking, local roots. We represent India globally, but never lose sight of the estates and farmers who make it possible.
Join Our Mission
If you're a roaster, café owner, or coffee enthusiast who believes Indian specialty coffee deserves global recognition—we want to work with you.
This isn't about selling beans. It's about building a movement.
One partnership. One cup. One story at a time.
Partner With TakaraaTakaraa exists to take Indian specialty coffee to the world—with integrity, intention, and timeless craft.